Analytic
• Launched or managed marketing analytics disciplines for various companies
• Developed association and cluster models along with other data mining techniques
• Provided various financial measures such as ROI, customer value and sales forecasts
• Provided explanations of complex data analysis in concise and easily understood terms
Marketing
• Developed marketing and email communication plans
• Managed search engine marketing (SEM) campaigns for multiple accounts
• Developed marketing promotion strategy
• Experience presenting and interacting with all levels within an organization
Software Experience
R, WEKA, Python, KNIME, Microsoft Data Mining, Teradata SQL Assistant 13.0, SAS...