Hi There !
Traditionally Marketing was limited to pure "demand generation". Over the years, we have seen that the scope has widened and now, there is a larger faith in the term Marketing.
This belief lies in one single word - Interaction ! Yes, Marketing has grown many fold and is now more interactive than ever before.
Lately, brands across the globe have started adopting this new phenomenon via the Digital medium aka Mobile and Web. On an opportunistic note, this is a huge leap from just simple one way communication to multi-level, multi-mode, multi-personal communication. That is great power to the brands !
Digital has played an important role affecting the macro-environment. Poli...
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