Serial success in digital and strategic marketing spanning multiple business models. Full-Stack expertise in demand generation, value-proposition formation and go-to-scale planning and implementation. Concentration in customer acquisition, digital marketing, marketing strategy, start up marketing, SEO and organizational change, related to digital marketing strategy. Successive, break-through success in B2C and B2B, digital customer acquisition and eCRM.
Specialties: Marketing Strategy, Digital Strategy, Positioning Development, Partner Management, New Concept Development & Introduction, Demand Generation, Business Model Formation