Personal Information
Organization / Workplace
Melbourne, Australia, VIC Australia
Occupation
Marketing Leader / Integrated Experiences & Change Catalyst
Industry
Advertising / Marketing / PR
Website
About
With over 17 years of advertising, marketing and commercial digital experience, Shayne Hare has been helping brands make an impact at the right time, to get results.
As an agent of change, Shayne has torn down, built up and redesigned brand marketing platforms from every angle. He has led commercial and creative strategic planning, defined brands and their digital purpose, and worked to connect brands with consumers through omni-channel campaigns.
One simple truth he has learned is that many of the problems with brand marketing can be reduced to problems of scale and/or the inability to leverage brand equity.
Your ad spend keeps increasing yet your sales continue to decline;
Agency and...
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