Jim Socci is the President and owner of Artistic Toy in Allentown, PA. He joined the field of marketing after a career in finance and accounting. While working at PricewaterhouseCoopers auditing financial statements and earning his CPA; he learned how promotional products support a brand of professionals who are the best and brightest. After five years of public accounting, he moved into a corporate finance role at Penn Treaty Insurance Company. As Vice President of Finance he reined in budgets, prepared forecasts, and performed ROI calculations on marketing initiatives.
After 3 years at Penn Treaty Jim decided to bring his lifelong entrepreneurial dreams into reality, so he purc...
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