I am a marketer with focus on new technologies and Internet. Currently working as Executive Director of IPC Team. My main job is to ensure marketing support for our network.
Marketing has been evolving much faster recently and proper marketing tactics must be adopted to stay above our competition.
I strive to address our standing and potential customers via different channels like website, social media, newsletters and personalization, so they are talked to in their own environment. The goal is to create content for the people to consume, and than convert them into customers.
Sometimes called Inbound Marketing, our perception of ways to get to our prospects must be aligned with their n...
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