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The document discusses bundling, which is selling multiple products together as a single package. It uses the example of cable television bundles, which many consumers dislike and prefer to purchase channels individually. However, the document argues that bundling can benefit both sellers and consumers when done correctly. It provides an example showing that bundling two channels can maximize total revenue for the seller while still providing modest savings and consumer surplus for buyers. When the bundled price is below the summed reservation prices of consumers, bundling leaves all parties better off.Read less