Working to make health insurance easier to understand, buy, and use for America's uninsured. Defining digital customer experience strategy across web, mobile, call center, and marketing campaigns. Building and motivating a top-flight team of UX researchers, designers, and developers. Created a proof of concept using Lean UX principles to demonstrate a unique approach to insurance plan recommendations (decision support) for shoppers. Championing a consistent and useful cross-channel customer experience (web, mobile, offline, phone, etc.) to all business units. Establishing user-centered design best practices to build a customer-centric product engineering culture.
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