Helping technology,health-care, and consumer businesses win in their markets since 1980, with an emphasis on start-up companies and entrepreneurial divisions of larger companies. Highly skilled in communications strategy and plans, high-level business writing (e.g., white papers and articles), positioning and message development, customer marketing, and thought leadership campaigns. Has helped position and launch several dozen start-ups, and has helped established companies reposition themselves to take advantage of new market opportunities or overcome new competitive pressures.
Specialties: Social media marketing; customer marketing; messaging and positioning; white papers and thought l...