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Trade Show ROI

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John Lowe
John Lowe

Trade shows represent a great opportunity for businesses to get quality leads. However, most companies waste the opportunity by not planning properly. This deck reviews the keys to ensuring great trade show ROI.

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Trade Show ROI
13000 Trade Shows in US Alone
Typical Trade Show Vendor Strategy
Trade Show ROI Show Schedule Pre-Show Planning Booth Design Speaker Slot Suite
Step 1 Create a Show Schedule Review Show Histor Forget Where the Competition Will Be Only Pick Cooperative Shows
Step 2 Pre-Show Planning Know Whos Coming? Send Invitations Call to Verify
Trade Show ROI
Step 3 Good Booth Design Clean, Easy to G艶岳
Not so Easy to G艶岳
Step 4 Presentation HintDo One! Everyone Who Shows Up Is Interested in Your Solution
aw/tg9/9/11 11 11 Acdemic & Certification Advisor, M.L.S., University of Toronto, M.A., University of St. Michael's College in the University of Toronto, M.A., Duquesne University, B.A., Carlow University, B.S.Ed., Ontario Institute of Studies for Education in the University of Toronto. Presenter, Reason and Excellence: Developing the Gifted Global Villager, The 13th World Council for Gifted and Talented Children Conference (1999), Istanbul, Turkey. Presenter, Character Development and Student-Produced Media; The Canadian Catholic Youth Magazine Project, On-Line, The 14th World Council for Gifted and Talented Children Conference (2001) Barcelona, Spain. https://world-gifted.org Region 4 Conference: Spring Forward: Advising in the Age of Technology and the 4th International Conference on Personal Tutoring and Academic Advising. (Research Symposium, pre- conference Workshops, and regular conference Sessions) (2010) Atlanta, GA http://www.nacada.ksu.edu Publications: Gerson, Theresa K. and Terri Slack. Canada, Continuity and Change: Catholic Principles Guide. Markham, ON: Fitzhenry & Whiteside, 2001. ISBN 1-55041-2108 Krystyniak Gerson, Theresa. Maude D. Petre and Catholic Modernism in England. Toronto: University of St. Michaels College, 1975 / Ottawa: National Library, 1975. ISBN 0-315-84874-X
Step 5 Hospitality Suite Everyone Likes Free Booze
Sales Marketing Make Sure Theyre On the Same Page
No time.. is not an Excuse For Not Planning
Trade Show ROI
www.becompellingnow.com

More Related Content

Trade Show ROI

  • 2. 13000 Trade Shows in US Alone
  • 5. Step 1 Create a Show Schedule Review Show Histor Forget Where the Competition Will Be Only Pick Cooperative Shows
  • 6. Step 2 Pre-Show Planning Know Whos Coming? Send Invitations Call to Verify
  • 8. Step 3 Good Booth Design Clean, Easy to G艶岳
  • 9. Not so Easy to G艶岳
  • 10. Step 4 Presentation HintDo One! Everyone Who Shows Up Is Interested in Your Solution
  • 11. aw/tg9/9/11 11 11 Acdemic & Certification Advisor, M.L.S., University of Toronto, M.A., University of St. Michael's College in the University of Toronto, M.A., Duquesne University, B.A., Carlow University, B.S.Ed., Ontario Institute of Studies for Education in the University of Toronto. Presenter, Reason and Excellence: Developing the Gifted Global Villager, The 13th World Council for Gifted and Talented Children Conference (1999), Istanbul, Turkey. Presenter, Character Development and Student-Produced Media; The Canadian Catholic Youth Magazine Project, On-Line, The 14th World Council for Gifted and Talented Children Conference (2001) Barcelona, Spain. https://world-gifted.org Region 4 Conference: Spring Forward: Advising in the Age of Technology and the 4th International Conference on Personal Tutoring and Academic Advising. (Research Symposium, pre- conference Workshops, and regular conference Sessions) (2010) Atlanta, GA http://www.nacada.ksu.edu Publications: Gerson, Theresa K. and Terri Slack. Canada, Continuity and Change: Catholic Principles Guide. Markham, ON: Fitzhenry & Whiteside, 2001. ISBN 1-55041-2108 Krystyniak Gerson, Theresa. Maude D. Petre and Catholic Modernism in England. Toronto: University of St. Michaels College, 1975 / Ottawa: National Library, 1975. ISBN 0-315-84874-X
  • 13. Sales Marketing Make Sure Theyre On the Same Page
  • 14. No time.. is not an Excuse For Not Planning

Editor's Notes

  1. Ed Dynamics story- no pre-planning, no main topic, no remarkable messaging. Facilitated panel discussionall corp people. First 10 min about the company role in industry
  2. Go Fish strategy. Got a lead? Go Fish. Got any interested prospects? Go fish.
  3. 5 keys to trade show sales success
  4. Get a presentation slot.
  5. Have an off the floor venue for private meetings and cocktail receptions