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Amazon trends

J
Janelle Malama

The document discusses trends in video on demand (VOD) and discusses several trends: 1. Audiences are more educated and want to voice their opinions on platforms that are giving customers more of a voice. 2. Mobile apps are becoming prevalent across multiple devices like phones and TVs, and touchscreens are becoming a common language. 3. Old brands and characters are being rediscovered as people become nostalgic, and their stories are being retold in new ways. 4. Shopping is becoming more fun as people hunt for deals and spread recommendations within their social networks.

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Amazon VOD Trends Paul Landholt Janelle Malama
Amazon trends
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EVERYONES A CRITIC Audiences are more educated and everyone wants to have a voice. Your opinion matters (or at least you think it does). Platforms are giving customers a voice like never before.
EVERYONES A CRITIC Audiences are more educated and everyone wants to have a voice. Your opinion matters (or at least you think it does). Platforms are giving customers a voice like never before. WHY AMAZON ≒Shi% from downloading to uploading content ≒Connec:ng to facebook ≒Brands are asking for our opinion ≒Having current content that people can talk about ≒People trust their friends ≒Short term (daily) votes/polls
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MOBILE MEANS MORE THAN PHONE Apps play nice with one another on multiple platforms. We first met them on our phones but they are going into TVs as well and everyone is starting to speak the touch screen language.
MOBILE MEANS MORE THAN PHONE Apps play nice with one another on multiple platforms. We first met them on our phones but they are going into TVs as well and everyone is starting to speak the touch screen language. WHY AMAZON ≒Variety of choices ≒Language isnt just on the internet ≒ pps are found everywhere A ≒ ush accessing in new ways P ≒ veryone speaks touch screen E
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OUT WITH THE NEW IN WITH THE OLD The future is coming so fast people are reverting to the past. Once forgotten brands/characters are being re-discovered and their stories are being re-told in new ways. Mickey Mouse
OUT WITH THE NEW IN WITH THE OLD The future is coming so fast people are reverting to the past. Once forgotten brands/characters are being re-discovered and their stories are being re-told in new ways. WHY AMAZON ≒Memories make us feel good ≒Give opportunity to 鍖nd old favorites ≒ ore aIainable easier to 鍖nd M your favorite characters from ≒ e in places where these stories B childhood are being told ≒ ncourage interac:on on social E mediums
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DESIGN FOR A LIFETIME The baby boomers are alive and kicking. Brands are trying to ease them into a more comfortable life over the hill. Things are getting simple and functional for the older generations.
DESIGN FOR A LIFETIME The baby boomers are alive and kicking. Brands are trying to ease them into a more comfortable life over the hill. Things are getting simple and functional for the older generations. WHY AMAZON ≒The market is there ≒Grandma can hang but needs assistance ≒Older genera:on is adop:ng new technology well but has needs on ≒Keeping it simple a basic level ≒Content
Amazon trends
AFFORDABLE LUXURY Weve seen into the lives of celebrities, millionaires and Housewives. Now everyone wants a taste of the good life without being caught in debt. I wanna be a billionaire Wake up in the morning feeling like P-Diddy Like a G-6 Poppin champagne in the club Living Life like a video
AFFORDABLE LUXURY Weve seen into the lives of celebrities, millionaires and Housewives. Now everyone wants a taste of the good life without being caught in debt. WHY AMAZON ≒Splurging is fun (on a small scale) ≒For an occasion, people will pay a higher ≒I deserve this price tag if it makes them feel like a rock star ≒Showing o鍖 to social circle
Amazon trends
BIG BRANDS GO INDIE Big brands are disguising themselves as indie to appeal to a smaller demographic that goes against the grain.
BIG BRANDS GO INDIE Big brands are disguising themselves as indie to appeal to a smaller demographic that goes against the grain. WHY AMAZON ≒Customers want a meaningful/ ≒Highlight the variety and indie 鍖lms in:mate experience ≒Blockbuster summer hits are great, but everyone ≒Shows authen:city loves a good story ≒Big brands = Bullies ≒Everyone loves an underdog
Amazon trends
PHYSICAL GOES DIGITAL Things that were once tangible are all existing online. Because we are connected 24/7 our lives exist digitally and we are just accessing them in the cloud.
PHYSICAL GOES DIGITAL Things that were once tangible are all existing online. Because we are connected 24/7 our lives can exist digitally and we are just accessing them in the cloud WHY AMAZON ≒Easy, faster ≒How is Amazon being accessed ≒Security for keepsakes ≒Customers want access to 鍖les but may not ≒Organiza:on physically need them on their computers ≒An:-足hoarding ≒Less clicking is beIer; customers want access quickly with as liIle steps as possible
Amazon trends
REPEAT OFFENDERS Free unlimited all-access monthly pass to use exclusively whenever you want. Brands reward habitual purchasing habits via subscription or membership services and by giving special deals to loyal customers.
REPEAT OFFENDERS Free unlimited all-access monthly pass to use exclusively whenever you want. Brands reward habitual purchasing habits via subscription or membership services and by giving special deals to loyal customers. WHY AMAZON ≒Dont like to be constrained ≒Point system ≒Love op:ons ≒Foster an environment of loyalty ≒Dont cut me o鍖 ≒Empowering to have unlimited things ≒Auto payments are easy ≒Feel unique in crowd of masses
Amazon trends
SHOPPING GETS FUN Shopping on the internet isnt new anymore. But the way to go about doing it is. The new shopper is savvy with how they find deals and are spreading the word to their social circle.
SHOPPING GETS FUN Shopping on the internet isnt new anymore. But the way to go about doing it is. The new shopper is savvy with how they find deals and are spreading the word to their social circle. WHY AMAZON ≒The Hunt / Compe::ve drive ≒Recommenda:ons through social circle ≒People Love Deals feel good ≒Deadline deals ≒AIainable and accessible ≒Living in the now pla]orms to do it on ≒Seasoned online buyers from ≒ ovies are available all the :me but how can this M 鍖rst wave of Amazon and eBay like moment and this day be special to the buyer stores
THE AWARD GOES 意或
Amazon trends

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Amazon trends

  • 1. Amazon VOD Trends Paul Landholt Janelle Malama
  • 4. EVERYONES A CRITIC Audiences are more educated and everyone wants to have a voice. Your opinion matters (or at least you think it does). Platforms are giving customers a voice like never before.
  • 5. EVERYONES A CRITIC Audiences are more educated and everyone wants to have a voice. Your opinion matters (or at least you think it does). Platforms are giving customers a voice like never before. WHY AMAZON ≒Shi% from downloading to uploading content ≒Connec:ng to facebook ≒Brands are asking for our opinion ≒Having current content that people can talk about ≒People trust their friends ≒Short term (daily) votes/polls
  • 7. MOBILE MEANS MORE THAN PHONE Apps play nice with one another on multiple platforms. We first met them on our phones but they are going into TVs as well and everyone is starting to speak the touch screen language.
  • 8. MOBILE MEANS MORE THAN PHONE Apps play nice with one another on multiple platforms. We first met them on our phones but they are going into TVs as well and everyone is starting to speak the touch screen language. WHY AMAZON ≒Variety of choices ≒Language isnt just on the internet ≒ pps are found everywhere A ≒ ush accessing in new ways P ≒ veryone speaks touch screen E
  • 10. OUT WITH THE NEW IN WITH THE OLD The future is coming so fast people are reverting to the past. Once forgotten brands/characters are being re-discovered and their stories are being re-told in new ways. Mickey Mouse
  • 11. OUT WITH THE NEW IN WITH THE OLD The future is coming so fast people are reverting to the past. Once forgotten brands/characters are being re-discovered and their stories are being re-told in new ways. WHY AMAZON ≒Memories make us feel good ≒Give opportunity to 鍖nd old favorites ≒ ore aIainable easier to 鍖nd M your favorite characters from ≒ e in places where these stories B childhood are being told ≒ ncourage interac:on on social E mediums
  • 13. DESIGN FOR A LIFETIME The baby boomers are alive and kicking. Brands are trying to ease them into a more comfortable life over the hill. Things are getting simple and functional for the older generations.
  • 14. DESIGN FOR A LIFETIME The baby boomers are alive and kicking. Brands are trying to ease them into a more comfortable life over the hill. Things are getting simple and functional for the older generations. WHY AMAZON ≒The market is there ≒Grandma can hang but needs assistance ≒Older genera:on is adop:ng new technology well but has needs on ≒Keeping it simple a basic level ≒Content
  • 16. AFFORDABLE LUXURY Weve seen into the lives of celebrities, millionaires and Housewives. Now everyone wants a taste of the good life without being caught in debt. I wanna be a billionaire Wake up in the morning feeling like P-Diddy Like a G-6 Poppin champagne in the club Living Life like a video
  • 17. AFFORDABLE LUXURY Weve seen into the lives of celebrities, millionaires and Housewives. Now everyone wants a taste of the good life without being caught in debt. WHY AMAZON ≒Splurging is fun (on a small scale) ≒For an occasion, people will pay a higher ≒I deserve this price tag if it makes them feel like a rock star ≒Showing o鍖 to social circle
  • 19. BIG BRANDS GO INDIE Big brands are disguising themselves as indie to appeal to a smaller demographic that goes against the grain.
  • 20. BIG BRANDS GO INDIE Big brands are disguising themselves as indie to appeal to a smaller demographic that goes against the grain. WHY AMAZON ≒Customers want a meaningful/ ≒Highlight the variety and indie 鍖lms in:mate experience ≒Blockbuster summer hits are great, but everyone ≒Shows authen:city loves a good story ≒Big brands = Bullies ≒Everyone loves an underdog
  • 22. PHYSICAL GOES DIGITAL Things that were once tangible are all existing online. Because we are connected 24/7 our lives exist digitally and we are just accessing them in the cloud.
  • 23. PHYSICAL GOES DIGITAL Things that were once tangible are all existing online. Because we are connected 24/7 our lives can exist digitally and we are just accessing them in the cloud WHY AMAZON ≒Easy, faster ≒How is Amazon being accessed ≒Security for keepsakes ≒Customers want access to 鍖les but may not ≒Organiza:on physically need them on their computers ≒An:-足hoarding ≒Less clicking is beIer; customers want access quickly with as liIle steps as possible
  • 25. REPEAT OFFENDERS Free unlimited all-access monthly pass to use exclusively whenever you want. Brands reward habitual purchasing habits via subscription or membership services and by giving special deals to loyal customers.
  • 26. REPEAT OFFENDERS Free unlimited all-access monthly pass to use exclusively whenever you want. Brands reward habitual purchasing habits via subscription or membership services and by giving special deals to loyal customers. WHY AMAZON ≒Dont like to be constrained ≒Point system ≒Love op:ons ≒Foster an environment of loyalty ≒Dont cut me o鍖 ≒Empowering to have unlimited things ≒Auto payments are easy ≒Feel unique in crowd of masses
  • 28. SHOPPING GETS FUN Shopping on the internet isnt new anymore. But the way to go about doing it is. The new shopper is savvy with how they find deals and are spreading the word to their social circle.
  • 29. SHOPPING GETS FUN Shopping on the internet isnt new anymore. But the way to go about doing it is. The new shopper is savvy with how they find deals and are spreading the word to their social circle. WHY AMAZON ≒The Hunt / Compe::ve drive ≒Recommenda:ons through social circle ≒People Love Deals feel good ≒Deadline deals ≒AIainable and accessible ≒Living in the now pla]orms to do it on ≒Seasoned online buyers from ≒ ovies are available all the :me but how can this M 鍖rst wave of Amazon and eBay like moment and this day be special to the buyer stores
  • 30. THE AWARD GOES 意或