Personal Information
Organization / Workplace
San Francisco Bay Area, CA United States
Occupation
Data Whisperer and Design Thinker
Industry
Electronics / Computer Hardware
Website
About
Social Media is transforming the consumer market into a network of connected buyers, sellers, reviewers, and commentators. People are more willing to be persuaded by their peers than by a corporate marketing campaign. Negative discussion surrounding a product or service will inhibit sales. Yet, positive discussion can accelerate sales. Social Capital, or the amount of trust consumers have in products and brands, is now a significant factor in an organization's future success. The consumer and product or brand relationship will strengthen if companies can accurately respond to the needs of customers and meet the expectations of consumers.
I started Argus Insights to be the world's first ...
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apple
samsung
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social media
user experience
consumer insights
lg
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internet of things
iot
social media analytics
consumer electronics
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apple inc.
user interface
facebook
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designers
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social capital accounting
lenovo
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nsa
lg optimus g pro
high-definition television
lcd hdtv
hadoop
petabytes
brand blindness
brand tracking
brand equity
axe
old spice
user centered
lte
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4g
social media monitoring
sentiment analysis
tablet personal computer
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amazon kindle
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