I've been working with B2B and B2C technology marketers for 20 years. There have been many shifts in tactics over those years from integrated marketing to online advertising to lead generation to content marketing. However, the most profound change has been the awareness by brands that they are now media companies and publishers.
Whether it was the Sears catalogue in 1800's, the establishment of Cisco's newsroom or Coca Cola's Content 2020 initiative, marketers are on the forefront of driving revenues for their companies using the same tactics employed by publishers - produce compelling content on a regular basis, distribute this content to a targeted audience and place a revenue val...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
