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New York, New York United States

Vice President, Strategy

Advertising / Marketing / PR

I have an extensive background in strategic communications planning for consumer packaged goods. Prior to my current position on General Mills leading the Strategy teams for Trix, Lucky Charms, Reese's Puffs, Green Giant, Totino's, Toaster Strudel, Frozen Entrees, and Fruit Snacks, I spent over a year leading teams on several Nestle businesses. For the four years prior, I ran the team responsible for all communications planning within the Yoplait Division at General Mills. Those plans consistently assisted in delivering the highest ROI in General Mills’ history. I also worked on other iconic brands - including Pillsbury and Progresso - and developed plans for multiple launches within t...