Senior digital and technology marketing executive whose career spans start-ups to the Fortune 500 in the global IT, Defense & Aerospace, and Telecommunications industries:
My Mantra: 鈥淢arketing the Right Content to the Right Entities at the Right Time using the Right Channels鈥�
鈥� Evangelizing 鈥渃oncept-to-launch鈥� lifecycle - managing product marketing strategy (4Ps - product definition, pricing, placement and promotion) and market segmentation / product positioning activities
鈥� Directing B2B/B2G marketing and marketing/sales support activities including content marketing, lead nurturing and demand generation programs, customer acquisition and retention programs, sales enablement tools, pa...
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