UI Middle School Workshop Presentation
- 1. MAKING PERSUASIVE VISUAL MESSAGES DEPARTMENT OF ENGLISH
- 2. VISUAL RHETORIC Rhetoric is the art of persuasion. Visual rhetoric is the art of persuading through images and graphics.
- 3. We have an easier time comprehending visual information than we do verbal information. Verbal (word) information requires the brain to do sequential processing… B-U-N-N-Y
- 4. …while visual information allows the brain to do simultaneous processing
- 5. on average, we see 5000visual messages/day
- 6. We learn through habit and exposure…
- 7. …so not everything we see counts as visual rhetoric.
- 8. How is this image trying to persuade you?
- 10. Here’s an example of a student PSA (public service advertisement) on global warming:
- 11. NOW LET’S CREATE OUR OWN VISUAL MESSAGES…