I’m a general manager with more than 20 years of experience on integrated business, marketing strategies and implementation in the Spa & Health Resorts Industry in Europe and South America.
In this role I’m currently doing extensive B2C and B2B work for Termas de Portugal, Termas Centro, European Spas Association (ESPA) and the ESPA Innovation Awards.
Previous experience includes heading marketing work and international relations with Fundação INATEL, and doing strategic work on marketing and innovative business models with Chile Termas and EuroChile Foundation.
My passion is co-create and develop new, more powerful and profitable ways to help brands and businesses how to align with co...