T series
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Gulshan Kumar started the music company T-Series in the 1970s in India. T-Series grew to a $120 million empire by producing original movie soundtracks, remixes, devotional songs, and pop hits from the 1960s-1990s. However, Gulshan Kumar was alleged to have engaged in music piracy early on and used cover versions, which created legal controversies. While some saw Gulshan Kumar as a pirate exploiting customers, the group argues he was a messiah for bringing affordable music to the masses. They suggest educating customers on piracy and sharing profits between original creators and cover version producers to resolve issues around Indian music industry piracy.
T series
- 2. INTRODUCTION The case revolves around the story of Indian Music industry and Piracy of Indian music. The case shows how T-series owned by Gulshan Kumar saw a loop hole in Indias anti -piracy regulation . Gulshan Kumar was alleged with the Piracy of Indian music which was the main reason of conflict & his murder.
- 3. T-series Gulshun Kumar >>> Bhushan Kumar Music company---Film production and distribution company--- FM & satellite radio licensing. US $120 m empire. Product Mix: -Orginal soundtracks of movies -Remixes -Old devotional songs -Melodies from 1960s -Pop hits of 1990s etc
- 4. Facts And Figures In early 1970s, Gulshan Kumar started music business. T-Series got subsidies and loans. GCI and Polydor were their competitors. Gulshan Kumar alleged for music Piracy. Cover version created controversies
- 5. GCI filed suit Murder of Gulshan Kumar on August 12, 1997,suspects were Ramesh Taurani and Nadeem Saifi. Supreme Court rule against T-series for Hum Aapke Hain Kaun
- 6. Analysis Exploitation of Customers: Charging higher price by other companies. Tax Evasion: No Payment of sales tax and other tax. Law of Anti- Piracy: It is not powerful Cover Version: Captured large market and scope of new talent. Gulshan Kumar Murder: It is not the only solution to end anything
- 7. Big Question Gulshan Kumar Pirate Or Messiah???? For us - Messiah
- 8. Suggestions The price of the cassettes should have been lowered by reducing the distributors margin The customers should have been made aware about the consequences of purchasing the pirated cassettes. The producer of cover version should share profit with the copyright owner
- 9. THANK YOU