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Indianapolis, Indiana Area, IN United States

Keynote Speaker; Former Sr. Director, Digital Marketing Insight at Salesforce

Technology / Software / Internet

Joel Book is one of the industry’s leading speakers and strategists on digital marketing and customer experience. His career spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management. He has helped hundreds of companies – large and small – learn how to successfully use data, content and digital technology to acquire, serve and retain customers. Most recently, Book was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget.