This document discusses the advantages of CI-Flexo printing over rotogravure printing, including its ability to print on less expensive and unstable substrates like LDPE, stretch film, and shrink film. CI-Flexo printing provides benefits such as faster machine make-ready times and short run jobs, better color register even on unstable substrates, giving print buyers more choices. It is also more environmentally friendly as regulations will further restrict rotogravure printing, and CI-Flexo printing provides cost savings through using less ink, solvent, start-up waste, energy, and allowing less expensive substrates.