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Greater Chicago Area, DC United States

SVP of Sales | Accomplished Sales & Marketing Leader, Direct & Digital Marketing Expert

Advertising / Marketing / PR

I've been in direct marketing for over 26 years, with the last 16 of them being focused on digital/interactive channels & techniques. I work with large national & international marketers, advising them on how they can best invest their marketing dollars in order to generate substantial ROI while driving material business growth. Expertise is in leveraging data to impact customer retention, acquisition and reactivation by utilizing display advertising, email, affiliate marketing, social, video and more. Specialties: Direct Marketing, Database Marketing, Direct Mail, Interactive Marketing, Internet Marketing, Internet Advertising, Interactive Advertising, Display Advertising, Lead Generat...