John鈥檚 experience spans digital, social, and mobile, and he has worked with integrated account teams, contributing to their consumer engagement strategies for clients at Cossette, including TELUS, SickKids Foundation and General Mills. As a strategist with a focus on CRM and customer experience, his role is to help clients understand how they鈥檙e doing, how they can do better, and provide optimization strategies that weave seamlessly into the customer journey to create optimal and memorable brand experiences.
Utilizing data to understand both online/offline consumer behaviour is just one of John鈥檚 passions, and his drive to uncover the whys behind an action feeds insights into strategi
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