Personal Information
Organization / Workplace
Tampa United States
Occupation
Global Product Marketing Manager
Industry
Technology / Software / Internet
Website
About
Exercising CRM, analytics, and marketing domain expertise, I am responsible for positioning and messaging specific to SAS customer intelligence-related offerings. This includes leading the development of outbound marketing strategies to support SAS in the customer intelligence/CRM analytics space.
Responsibilities include:
* Driving execution of new product launches
* Developing persona-based information to support marketing and sales execution
* Building relationships with, and influencing, analysts and press
* Employing understanding of the competitive landscape to provide competitive intelligence to sales and marketing
* Providing positioning, messaging, and content for collateral