Jon Keel has developed a reputation as a performance-based online marketing expert, having been in this arena since January, 1997. In addition to being CEO of Improved Results (www.Improved-Results.com) which he founded in September, 1997, he co-developed the Xavier University MBA E-Business program, where he taught Online Marketing and E-Commerce.
He frequently speaks to audiences about Performance-Based Marketing for online and offline businesses. He has written numerous articles and has appeared on several TV and radio news and talk programs.
He co-developed the first pay-per-click search engine bid management software and wrote the first book on pay-per-click search engines, 鈥淚nsta.
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