This document discusses semantic and syntactic conventions of the horror genre. Semantically, it identifies common costume elements like dark or plain clothing, as well as typical props including weapons, candles, and religious items. It also mentions common colors and character archetypes. Syntactically, it provides examples of common narrative structures, such as a woman becoming possessed or a group of teenagers being killed one by one in the woods. Overall, the document examines the visual cues and storytelling patterns that audiences expect from the horror genre.