Cause Marketing - A Journey
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The document discusses social entrepreneurship and provides examples of social entrepreneur ideas. It describes Bill Hicks' idea to connect CNN readers to NGOs to encourage kindness in response to negative news. Another idea presented is KindCitizen, a non-profit that rewards people for sharing positive events. The document encourages starting something that interests you and bothers you, using skills in coding, connecting with people, and creating art. It lists must-read books on social entrepreneurship and provides contact information for the presenter.
Cause Marketing - A Journey
- 1. Social-Entrepreneurship ... an online journey Presented at: Cork Institute of Technology “Innovation Week”, 2012 John Healy
- 4. Ideas … come from analysis Bill Hicks & THE CNN PROBLEM
- 5. Problem at CNN ….. Bad News Bill Hicks & THE CNN PROBLEM
- 6. Bad News is … Bad for Advertising
- 7. An idea inspired by … Cork education!
- 8. Idea: Connect CNN Readers to NGOs!
- 9. Bad news … happens every day
- 10. How can we encourage Kindness?
- 11. Idea: Reward Kind People KindCitizen Video
- 12. KindCitizen = Non-profit events
- 13. KindCitizen: Rewards people for sharing
- 16. Your Turn ... Start Something!
- 17. What should I start? Whatever ... 1.Interests you 2.Makes you laugh 3.Bothers you
- 18. Skills for online entrepreneurship Take the Leap... With 3 Skills 1. Hacker … of Code 2. Hunter … of People 3. Honer … of Art! ݺߣ 18
- 19. Must-Read Books Adam Morgan Eric Ries ݺߣ 19
- 20. SO ST ETH M AR IN T G! John@kindcitizen.org