際際滷

際際滷Share a Scribd company logo
THREE YEARS FIVE SECONDS

        one mans walk around the earth




#3yrs5secs
THIS IS GUS.
HES AN
ADVENTURER.
HES GOING TO WALK
AROUND THE EARTH.
His aim is to raise over
     贈250,000 for
  Save the Children.
Three Years | Five Seconds
 Three years to walk   Somewhere in the world,
      the earth           a child dies every
                             five seconds
HES GOING TO ACHIEVE
 THIS IN UNDER THREE
YEARS, COVERING OVER
18,000 MILES ON FOOT.
      1              2            3

  Europe &      South Asia &    North
 Central Asia     Australia    America &
                                Europe
HE WILL CREATE A NEW
WORLD RECORD FOR THE
 FASTEST TRIP AROUND
  THE EARTH ON FOOT.
The route will begin in
London, across Europe
into the Ukraine, through
Kazakhstan, into India
and South East Asia,
across Australia and the
length of New Zealand,
into and across the USA,
and then up through
Portugal, Spain and
France before returning to
London.
How?
Hell be undertaking the trek unsupported, with minimal
equipment, using both modern and ancient innovations:

      Ventile / natural fibre clothing with bespoke
      tailoring and traditional crafts
      Modern solar / satellite technology to keep
      connected
      Hammock / basic shelters, cooking on open fires
      Modern innovative pack design
      Camping wild from a hammock or under the stars.
While on the journey, hell
engage with interested parties
  via a website in two ways



    Ambient         Direct
Gus will be walking an average of 30
          miles per day, meaning his
          opportunities for direct interaction
          with digital and communications
          channels will be limited.


AMBIENT   He will be a walking data point,
          constantly transmitting his location,
          and other key statistics. The
          information will be used in an
          appropriate way on his website and
          other digital channels.
Direct forms of interaction will
involve Gus engaging directly with a
platform. His opportunities to do
this will be erratic, due to the
various terrains and distances he
will be covering.

This means that every time he is able
to engage with an online audience, it   DIRECT
will be to gain maximum resonance.

He will also be available for
interviews and other media
opportunities, though these will
need to be arranged around his
walking schedule.
Gus is 27, and lives
in Manchester.
IN 2010, HE WALKED
THE LENGTH OF THE UK
 IN UNDER 2 MONTHS.
Three Years | Five Seconds
In walking the
length of the British
isles, I learnt more
than in my lifetime of
schooling, and how
little I know. I want
to learn all I can
about the Earth, to
share this with the
world, and to help
all its people.

- Augustus Odysseus Cannon, January 2013
PREPARATION
 Changed the shape of his
feet through barefoot fell
running.

 Acclimatized to temperature
through wild swimming.

 Adjusted his metabolism
through specialist diets and
extended fasting.

 Readied mentally by
punishing tests of survival,
navigation and sleep
deprivation.
THE CANNON              2 7    5 7           10 6 st       lb

INDEX 2013               Age    Height              Weight




 An Ultra-marathon:                      200 miles Coast-to-Coast
Completed in 16 hours
THE OPPORTUNITY
Gus will be crossing many
borders, and engaging with
people from many cultures.

His quest will be visible to
millions of people, all keen
to engage with his
endeavor, through digital
and traditional channels.

One mans three year
journey to cover the world
on foot, to make a
difference.
Sponsor Opportunities
                                     TRAVEL                                   Official Airline
                                     PARTNERS                                 Official Insurance


                                                                              Official Smartphone
                                     COMMUNICATION                            Official Carrier
                                     PARTNERS                                 Official Camera

                                                                              Official Grooming
                                     PERSONAL                                 Official Clothing
                                     PARTNERS                                 Official Money
                                                                              (Pre Paid card for Emergencies)


                                     SPECIAL                                  We are happy to discuss any
                                     PROJECTS                                 special projects



                        There are extensive opportunities to be involved with #3yrs5secs, so please get in touch if you would like to
                         help. Your donation can either be cash, product, or service, so were more than pleased to hear your ideas.
                                                                    Please support Gus.
CONTACT
 For more information about the journey, please
email hello@guscannon.com

 Sponsorship, please contact jon@alfieandjon.com

Or visit www.guscannon.com for more information.
Thanks.




          息 Gus Cannon 2013 | An Alfie+Jon production

More Related Content

Three Years | Five Seconds

  • 1. THREE YEARS FIVE SECONDS one mans walk around the earth #3yrs5secs
  • 4. HES GOING TO WALK AROUND THE EARTH.
  • 5. His aim is to raise over 贈250,000 for Save the Children.
  • 6. Three Years | Five Seconds Three years to walk Somewhere in the world, the earth a child dies every five seconds
  • 7. HES GOING TO ACHIEVE THIS IN UNDER THREE YEARS, COVERING OVER 18,000 MILES ON FOOT. 1 2 3 Europe & South Asia & North Central Asia Australia America & Europe
  • 8. HE WILL CREATE A NEW WORLD RECORD FOR THE FASTEST TRIP AROUND THE EARTH ON FOOT.
  • 9. The route will begin in London, across Europe into the Ukraine, through Kazakhstan, into India and South East Asia, across Australia and the length of New Zealand, into and across the USA, and then up through Portugal, Spain and France before returning to London.
  • 10. How? Hell be undertaking the trek unsupported, with minimal equipment, using both modern and ancient innovations: Ventile / natural fibre clothing with bespoke tailoring and traditional crafts Modern solar / satellite technology to keep connected Hammock / basic shelters, cooking on open fires Modern innovative pack design Camping wild from a hammock or under the stars.
  • 11. While on the journey, hell engage with interested parties via a website in two ways Ambient Direct
  • 12. Gus will be walking an average of 30 miles per day, meaning his opportunities for direct interaction with digital and communications channels will be limited. AMBIENT He will be a walking data point, constantly transmitting his location, and other key statistics. The information will be used in an appropriate way on his website and other digital channels.
  • 13. Direct forms of interaction will involve Gus engaging directly with a platform. His opportunities to do this will be erratic, due to the various terrains and distances he will be covering. This means that every time he is able to engage with an online audience, it DIRECT will be to gain maximum resonance. He will also be available for interviews and other media opportunities, though these will need to be arranged around his walking schedule.
  • 14. Gus is 27, and lives in Manchester.
  • 15. IN 2010, HE WALKED THE LENGTH OF THE UK IN UNDER 2 MONTHS.
  • 17. In walking the length of the British isles, I learnt more than in my lifetime of schooling, and how little I know. I want to learn all I can about the Earth, to share this with the world, and to help all its people. - Augustus Odysseus Cannon, January 2013
  • 18. PREPARATION Changed the shape of his feet through barefoot fell running. Acclimatized to temperature through wild swimming. Adjusted his metabolism through specialist diets and extended fasting. Readied mentally by punishing tests of survival, navigation and sleep deprivation.
  • 19. THE CANNON 2 7 5 7 10 6 st lb INDEX 2013 Age Height Weight An Ultra-marathon: 200 miles Coast-to-Coast Completed in 16 hours
  • 21. Gus will be crossing many borders, and engaging with people from many cultures. His quest will be visible to millions of people, all keen to engage with his endeavor, through digital and traditional channels. One mans three year journey to cover the world on foot, to make a difference.
  • 22. Sponsor Opportunities TRAVEL Official Airline PARTNERS Official Insurance Official Smartphone COMMUNICATION Official Carrier PARTNERS Official Camera Official Grooming PERSONAL Official Clothing PARTNERS Official Money (Pre Paid card for Emergencies) SPECIAL We are happy to discuss any PROJECTS special projects There are extensive opportunities to be involved with #3yrs5secs, so please get in touch if you would like to help. Your donation can either be cash, product, or service, so were more than pleased to hear your ideas. Please support Gus.
  • 23. CONTACT For more information about the journey, please email hello@guscannon.com Sponsorship, please contact jon@alfieandjon.com Or visit www.guscannon.com for more information.
  • 24. Thanks. 息 Gus Cannon 2013 | An Alfie+Jon production