Realised his passion for advertising when he loved designing faculty poster more than studying building mechanics back in his architecture school days.
Started his career as a graphic designer in a local ad agency in 1997, did a quick stint in Asatsu DK Indonesia, and moved to Dentsu Indonesia as an Art Director, before joining Ogilvy & Mather Indonesia in 2003.
Handled a multitude of brands from pharmaceuticals to food and beverage brands; a category he enjoyed the most, which might have something to do with his other passion: food.
Won a number of local and international awards along the way, but still believe that the biggest gratification in this industry comes from watching your w...
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