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San Francisco Bay Area United States

Editor In Chief, The Future of Sports

Advertising / Marketing / PR

I joined Attention Span Media in 2008 and have helped transform it into an award-winning digital strategy agency. Our list of clients includes Kennedy Space Center, Silver Oak Cellars, Hulu, 19 Entertainment, AOL, Alloy, Yosemite National Park and Zynga. We've also launched Fanatical, the social audience-development plaform we built out of sheer necessity, as a stand-alone SaaS offering. Before joining Attention Span, I was a contributing editor at Wired Magazine and a writer for Vanity Fair, Outside, and, unwittingly, for a satire magazine called The Nose. My residence at the intersection of technology, media and business began at Forbes Magazine, where I chronicled the brainiacs, billi...