Communications for non communications people
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The document provides an overview of communications for non-communications professionals. It defines communications as the imparting and exchanging of information through various mediums like speaking, writing, and sharing ideas. It emphasizes keeping communications simple, focused, and relevant for audiences while avoiding jargon. It also recommends various tools for tasks like content marketing, social media, writing, and research to help effectively communicate.
Communications for non communications people
- 1. COMMUNICATIONS FOR NON-COMMUNICATIONS PEOPLE Jo Walters @jowalters Communications Manager Sussex Students' Union
- 2. ME. Communications team of four 14,000 students at Sussex I was an elected officer then worked in societies development (This will look rubbish if I'm stood on the wrong side)
- 3. COMMUNICATIONS. According to Google: the imparting or exchanging of information by speaking, writing, or using some other medium a letter or message containing information or news the successful conveying or sharing of ideas and feelings social contact
- 4. TALKING So it is but also LISTENING
- 7. Don't jump to a solution without checking you're answering the right question
- 8. KEEP IT SIMPLE. Seriously, you probably only need 1/4 of the text you've written. See how much less of this slide you're reading than the others. On the others I used key phrases, bullet points, clear headings and far far fewer words. Don't try and put an essay on a poster. No one is going to read that. Seriously. I'm bored already and I'm the one who wrote this. Blah blah blah.
- 9. DON'T... use jargon talk to everyone the same way
- 10. CONTENT MARKETING... Permission-based Relevant Focused on their needs
- 11. CONTENT MARKETING... Focus on what people want to know and what would be useful for them, not what you want to tell people
- 12. FACEBOOK Facebook looks for relevance and other factors to decide whether or not to show your posts in someone's news feed Facebook ads and boosting posts is a cost-effective way to increase the reach of your posts
- 13. WRITING ONLINE & WRITING NEWS. Ignore what they taught you at school, it's end, middle, beginning if you're writing news People read differently online so you need to adapt your writing and layout
- 14. TOOLS. Storify - curate tweets, links, photos & info PicMonkey - image editing Canva - online design Google Maps & BatchGeo Hemingway app - improve your writing
- 15. RESEARCH TOOLS. Google Alerts for phrases/topics Twitter lists & searches, e.g. #sucomms
- 16. LEARN MORE. Blogs Books Ask around See what other organisations are doing
- 18. QUESTIONS?
- 19. All images from Flickr creative commons or pexels.com flickr.com/photos/kennysarmy/10276648833 flickr.com/photos/stevensnodgrass/5480262389 flickr.com/photos/joshhikes/2428622433 flickr.com/photos/khowaga/5836888284 flickr.com/photos/candyflossblackmarket/82266514 flickr.com/photos/wadem/2730257498 flickr.com/photos/splorp/5576150304 flickr.com/photos/smemon/4855136300 flickr.com/photos/75905404@N00/7126146307 flickr.com/photos/jamesmitchell/6435132895 flickr.com/photos/deerwooduk/579761138 flickr.com/photos/74620329@N03/6724682087 flickr.com/photos/lendingmemo/11746477525