Healthy brands need customer insights to keep moving forward with growth and innovation. Understanding how people experience your brand's product or service helps achieve a balance between the corporate perspective and the customer's actual daily life experience. When balanced together, this discovery can lead to a brand that will soar.
My Mission - Through my work of delivering insight and strategy, contribute to the growth of organizations that create and promote health for people and the environment.
Specialties: Developing Customer Insights and Strategies for LOHAS and Integrated Health/Medical Communication Products and Services
Ethnography (in home,workplace, shopping)
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