Campaign proposal presentation
Kathy Hochul is proposing herself as a candidate for the Democratic National Committee. She has experience as a former US Congresswoman and has cultivated a professional and credible image. Her policy focus would be on national economic issues. She appeals to voters outside the Democratic party and has a legislative history of getting things done in a pragmatic manner. Her campaign message would emphasize her experience on committees related to homeland security, armed services, and the economy. She has local experience and a fiscally conservative approach that could reach moderate voters. Her strengths include appealing to conservatives as a more moderate Democrat with more local experience than national. Her weaknesses include having little national experience and sometimes voting conservatively on big Democratic issues. Her proposed media strategy would emphasize
Campaign proposal presentation
- 1. Kathy Hochul Campaign Proposal to the Democratic National Committee
- 3. • Former US Congresswoman – has experience • Cultivated professional, credible image • Policy emphasis on national issues (economy, deficit, etc) • Appeals to voters outside of the Democratic Party • Legislative history/drive Justification
- 4. • Solution to the gridlock in Washington • Pragmatic approach to the nation’s most pressing issues • Fiscally responsible Democratic values • Democrats and Republicans need to fix the economy together Campaign Message
- 5. • Experience in Washington • Homeland Security Committee • Armed Services Committee • Emphasis on economy, budget, taxes (practical experience) • Local experience • Fiscal conservatism: reaches moderate voters in current political climate Strengths
- 6. • Conservatism – because NY is traditionally liberal • Little national experience – has more local experience • Votes conservatively on big Democratic issues, deviating from Democratic platform Weaknesses
- 7. • Portrayal: straight-shooting, professional, problem solver • Businesswoman • Rags-to-riches story: the American dream • Limited family appearance in ads • Ads/speeches that are policy heavy • Emphasis on experience and credibility • Specific experience in Erie County • Emphasis on NY born and bred • Twitter/Facebook/Website/Social Media Media Strategy
Editor's Notes
- #6: Has experience at the national levelWas on 2 conservative issue committees that also gave her foreign policy experienceHer campaigns have consistently emphasized her desire to balance the budget, create jobs, and fix the economyShe has practical, small town experience from her position as county clerk where she made significant economic improvements such as raising revenuesHer fiscal conservatism allows her to be an appealing candidate to Democrats and Republicans
- #8: Since women’s coverage focuses on the horse race issues, she should portray the campaign as well organized and emphasize her successes because this will increase the salience of her viability among votersMaintain use of negative ads, focusing on policy and not personality, so she should continue not to place herself in adsBe adaptive to the campaign environment, run as not feminine, but the strong personality she’s maintained in the pastHighlight her dedication to citizens – allows her to seem invested without appealing to a feminine quality such as integrity or motherliness