Personal Information
Organization / Workplace
NCR - National Capital Region, Philippines Philippines
Occupation
Head, Social Media Analytics and Command Center at ABS-CBN Corporation
Industry
Advertising / Marketing / PR
About
Loves all things digital. Has a strategist's mind, but is a data geek by heart. A student of communication and society, first and foremost.
Now leads ABS-CBN's comprehensive Social Media Analytics arm while concurrently heading the company's pioneering Social Command Center, with forays into in-depth content analysis, strategy, and optimization, predictive analytics, and segmented digital audience profiling.
All this after setting up and heading the Social Media Strategy and Analytics team at the Philippine's largest media conglomerate.
Specialties: planning, digital strategy, digital marketing, internet marketing, online marketing, search engine optimization, social media, social med...
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