How to Make Google Laugh: SEO Your Headlines
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Google and SEO may make you cringe, but the combo matters in search. Here are SEO examples from news outlets that range from bad to best. The blog post that complements this presentation was originally published on Mashable: http://on.mash.to/JdigwG
![ARTICLE TITLE
Beach Force One
PAGE TITLE
Beach Force One
[Time.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-3-320.jpg)
![ARTICLE TITLE
Hacked!
PAGE TITLE
Hacked!
[TheAtlantic.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-4-320.jpg)
![ARTICLE TITLE
The Woman Who
Knew Too Much
PAGE TITLE
The Woman Who
Knew Too Much
[VanityFair.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-5-320.jpg)
![ARTICLE TITLE
When Anonymice
Attack!
PAGE TITLE
When Anonymice
Attack!
[Reuters.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-6-320.jpg)
![ARTICLE TITLE
15 Case Studies to Get
Your Client on Board
With Social Media
PAGE TITLE
15 Case Studies to Get
Your Client on Board
With Social Media
[Mashable.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-8-320.jpg)
![ARTICLE TITLE
Scott Forstall, the
Sorcerers Apprentice at
Apple
PAGE TITLE
Scott Forstall, the
Sorcerers Apprentice at
Apple
[BusinessWeek.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-9-320.jpg)
![ARTICLE TITLE
What Everyone Is Too
Polite to Say About
Steve Jobs
PAGE TITLE
What Everyone Is Too
Polite to Say About
Steve Jobs
[Gawker.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-10-320.jpg)
![ARTICLE TITLE
The Bridge to Nowhere:
A National
Embarrassment
PAGE TITLE
The Bridge to Nowhere:
A National
Embarrassment
[Heritage.org]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-11-320.jpg)
![ARTICLE TITLE
Changing Times
PAGE TITLE
Jill Abramson, New York
Timess First Woman
Executive Editor
[NewYorker.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-13-320.jpg)
![ARTICLE TITLE
White House Party
Crashers Cause a
Hangover
PAGE TITLE
Obama Asks for Review
After Michaele and Tareq
Salahi Crash White
House State Dinner
[TheDailyBeast.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-14-320.jpg)
![ARTICLE TITLE
Deliverance
PAGE TITLE
U.S. Postal Service: Will
It Survive?
[Slate.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-15-320.jpg)
![ARTICLE TITLE
Snooki Slept Here. So
Did I
PAGE TITLE
Jersey Shore, Reality
vs. Reality TV
[NYTimes.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-16-320.jpg)
![ARTICLE TITLE
Better Never Than Late
PAGE TITLE
Conan OBrien Wont
Give Up Tonight Show
Time Show to Make Room
for Jay Leno
[WashingtonPost.com]](https://image.slidesharecdn.com/howtomakegooglelaugh-120508212821-phpapp02/85/How-to-Make-Google-Laugh-SEO-Your-Headlines-17-320.jpg)
How to Make Google Laugh: SEO Your Headlines
- 1. SEO Your Headlines by JONATHAN RICK @jrick
- 2. Bad
- 3. ARTICLE TITLE Beach Force One PAGE TITLE Beach Force One [Time.com]
- 5. ARTICLE TITLE The Woman Who Knew Too Much PAGE TITLE The Woman Who Knew Too Much [VanityFair.com]
- 6. ARTICLE TITLE When Anonymice Attack! PAGE TITLE When Anonymice Attack! [Reuters.com]
- 7. Good
- 8. ARTICLE TITLE 15 Case Studies to Get Your Client on Board With Social Media PAGE TITLE 15 Case Studies to Get Your Client on Board With Social Media [Mashable.com]
- 9. ARTICLE TITLE Scott Forstall, the Sorcerers Apprentice at Apple PAGE TITLE Scott Forstall, the Sorcerers Apprentice at Apple [BusinessWeek.com]
- 10. ARTICLE TITLE What Everyone Is Too Polite to Say About Steve Jobs PAGE TITLE What Everyone Is Too Polite to Say About Steve Jobs [Gawker.com]
- 11. ARTICLE TITLE The Bridge to Nowhere: A National Embarrassment PAGE TITLE The Bridge to Nowhere: A National Embarrassment [Heritage.org]
- 12. Better
- 13. ARTICLE TITLE Changing Times PAGE TITLE Jill Abramson, New York Timess First Woman Executive Editor [NewYorker.com]
- 14. ARTICLE TITLE White House Party Crashers Cause a Hangover PAGE TITLE Obama Asks for Review After Michaele and Tareq Salahi Crash White House State Dinner [TheDailyBeast.com]
- 15. ARTICLE TITLE Deliverance PAGE TITLE U.S. Postal Service: Will It Survive? [Slate.com]
- 16. ARTICLE TITLE Snooki Slept Here. So Did I PAGE TITLE Jersey Shore, Reality vs. Reality TV [NYTimes.com]
- 17. ARTICLE TITLE Better Never Than Late PAGE TITLE Conan OBrien Wont Give Up Tonight Show Time Show to Make Room for Jay Leno [WashingtonPost.com]
- 18. Best
- 19. ARTICLE TITLE Whats Eating the NYPD? PAGE TITLE Why the NYPD Is Turning on Ray Kelly ARTICLE TITLE Whats Eating the NYPD? META DESCRIPTION Ray Kelly has built the best police force in the country. Now it is turning on him.
- 20. ARTICLE TITLE Whats Eating the NYPD? PAGE TITLE Herman Cains Unlikely Republican Rise ARTICLE TITLE Citizen Cain META DESCRIPTION A month ago, he was a punchline. Now Herman Cain is laughing. Meet the rising GOP star who is confounding the pundits and much of black America.
- 21. ARTICLE TITLE Whats Eating the NYPD? PAGE TITLE The Fate of Republicans Who Supported Gay Marriage ARTICLE TITLE When Is a Flip Not a Flop? META DESCRIPTION The four Republicans who broke with their party on New Yorks gay-marriage law were supposedly marked for electoral death. But thats not exactly how it is working out.