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Organization / Workplace
Israel Israel
Occupation
CEO and Inventor of mifold® the Grab-and-Go™ Booster Seat
Industry
Consumer Products
Website
About
From unlikely beginnings as a pharmacist to my current career as an inventor, entrepreneur and CEO, I live each day by Helen Keller’s motto ... "Life is either a daring adventure or nothing". My journey has adopted this Grab-and-Go attitude to life and taken me on many different, wonderful adventures around the world. mifold® the Grab-and-Go™Booster Seat is both a job and a passion. My 25-year career has conveniently brought me to this point. Senior executive roles with large established companies like Unilever and Johnson & Johnson, with digital pioneers like 888.com as well as tiny start-ups and my many consulting clients have given me broad and varied experience. Today I feel uni...
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