Personal Information
Organization / Workplace
Glasgow, United Kingdom, Scotland United Kingdom
Occupation
Senior Digital Analyst at HM Treasury
Industry
Technology / Software / Internet
Website
About
I am a Digital Analyst currently working for the UK Government (Government Digital Service) helping major organisations such the HMRC, Home Office, DVLA and the Ministry of Justice to implement digital analytics solutions as part of the UK Government's Digital Transformation programme. Working in Agile project teams I help project teams to model user journeys, create goals and funnels/scenarios and use conversion funnel optimisation techniques to identify areas where services can be improved -.as part of a continuous improvement process.
I am Google Analytics Certified with experience working with Adobe SiteCatalyst, Comscore Digital Analytix, Webtrends and Piwik.
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