Marketing Director with more than 15 years experience. My expertise lies in online traffic generation (SEO, SEM, e-mailing, SMO), online web conversion, offline direct response (TV, radio and telesales) and client retention (segmentation, cross-selling and antichurn activities). Results-driven, analytical, flexible and transparent.
My main assets as a marketing director are:
- Entrepreneurial profile, with the drive needed to lead projects and teams. For instance, I launched the telecoms company Tele2 in Spain (from 0 to 740.000 clients between 2001 and 2005), relaunched the online car insurer Balumba in Spain (increased customer base from 49,000 in March 鈥�2010 to 85,000 in August 201.
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