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Montreal, Canada Area Canada

Digital Marketing Director

Advertising / Marketing / PR

• Define and execute metric-driven digital marketing programs and other activities to generate qualified leads and drive sales. • Implement an online marketing strategy including managing a website redesign project, hiring and managing a digital agency and implementing a marketing automation platform. • Manage email marketing campaigns, display, search and remarketing campaigns and content marketing strategy. • Set and track digital KPIs and present performance metrics to senior management. • Design effective lead generation programs and processes to acquire customers in order to support revenue goals at targeted cost per lead and acquisition levels. • Monitor lead