Head of marketing - Smart cities and Smart buildings
Industry
Technology / Software / Internet
About
My missions: Create and sell services that contribute to make the world smarter. Use emerging technologies and find strategic partners to achieve this goal.
My experience has been mainly on:
- Positionning Bouygues Energies & Services on smart city and smart building markets.
- Defining Bouygues Energies & Services Smart offers.
- Developing the full Marketing mix for this offer.
- Maintaining the competitiveness of this offer.
- Identifying and developing strategic technology partnerships.
- Working on with the Innovation team to feed the roadmap.
- Deploying a "go to market" plan with our national and international agencies (packaging, marketing content, sales process and tools, traini...
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