I have been involved with weekly ratings (TAM/ BARC), programming strategy, promo planning, competition tracking and qualitative research projects across genres like Youth, Music, English Movies and kids television.
Prior to my foray in television, I have worked with market research agencies- Nielsen (BASES) and TNS in their consumer products group where I was involved with categories like Skin Care, Personal Wash, Oral Care, Home Care and Food & Beverages.
Specialties: Market Research, Media Research, Competition Tracking, Qualitative Research, Quantitative Research, Promo Planning, Programming Strategy
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