In a world of complexity, strategy is your enemy. In many cases, agility is the strength.
My current interests cover a broad range within the technology & marketing interface: product positioning strategy and technological innovation, designing social products to engage consumers, gamification strategies to create consumer value, business design and development.
Here is what troutandpartners.com says about me:
"Iulian is one of the most famous business strategy consultants from Romania with experience of strategic marketing for over 15 years and about as many projects managed won EFFIE awards. He began the entrepreneurial life in 2005 with the opening of Jack Trout鈥檚 consulting
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