Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Senior Content Strategist
Industry
Advertising / Marketing / PR
About
My approach to content strategy is equal parts science, creativity and audience empathy. I bring a unique blend of creative writing and web analytics expertise to an organization’s editorial and digital planning. By implementing multi-layered editorial calendars that combine analytics, SEO and UX best practices, and organizational goals, I create award-winning content strategy plans that produce quality content and drive conversions.
Experience managing extensive marketing plans and public relations campaigns for national organizations enables me to deeply understand and integrate a company's KPIs. Working with diverse user audiences has kept my writing fresh and my approach nimble.
Contact Details