Former senior online journalist and accomplished manager who has extensive experience of audience-led business models in addition to sales-driven industries
I had an Alan Partridge 鈥楢h Ha鈥� moment in 2007 when I discovered the potential impact on journalism of all things digital. I figured it was time to get onboard or bury my head in the sand. Never one for doing the latter I became one of a small number of networked UK journalists who became digital missionaries for want of a better description. We devoured as much information as we could courtesy of post grad study and personal research. Together we embarked on a weird and wonderful adventure into the growing social media phenome...
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