I have 7 years of planning experience across FMCG, tech and retail industries.
I am responsible for developing insights about shoppers, brands and retailers. I spend lots of time out in the real world with real people; understanding their needs and behaviours in order to produce genuinely 鈥減eople-centric鈥� solutions.
I鈥檓 planning customer journeys that result in activations across all media, developing briefs for our creative teams and driving the development of ideas.
Specialties: Integrated Communications, Shopper Marketing, Integrated, Digital and eCommerce.
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