As one of the first generation of New York born-and-bred account planners, Jaime has spent twenty years in the business of building passionate arguments at ad agencies, design firms, and innovation shops. Whether developing private label brands (Petco), making improvements to cranberry juice (PACt water by Ocean Spray), creating positioning strategies for large retailers (Sephora) or launching the first major branded vaccine for young women (Gardasil), Jaime brings her unique perspective, sharp mind, and collaborative spirit to help her teams uncover and build the most intuitive, interesting, and impactful narratives on behalf of their brands.
A New Yorker by birth, a Mets fan by choic...
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