This document provides an overview of advertising and public relations. It discusses various types of advertising, including product or service advertising, classified advertising, public service advertising, industrial advertising, corporate or institutional advertising, financial/hospitality/political advertising, outdoor/out of home advertising, online advertising, and mobile advertising. The document also discusses categorizing advertisements by product or service and differentiating between classified and display advertisements in print media as well as still and live advertisements in television and cinema.
2. TYPES OF ADVT.
It can be categorized in various ways
In terms of product or service we can classifying advts.
In the press-Classified & Display advt.
Cinema, TV- Still & Live
3. TYPES OF ADVT.
Product/service and institutional advertising
Classified Advertising
Public Service advertising
Industrial advertising
Corporate or Institutional advertising
Financial/ Hospitality and Political advertising
Outdoor/Out of Home (OOH) Advertising
Online advertising
Mobile advertising