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Amsterdam Netherlands

Brand Strategist

Advertising / Marketing / PR

Strategy professional with over 13 years of international experience, having worked both on agency and client side. Curious strategy professional, working in the intersection of brand strategy, creative strategy and business innovation. Passionate about finding brands’ purpose. Solid experience in working across cultures, technology and commerce, creating meaningful experiences and developing brands. This I believe: * Creativity is the most important business driver today. For brands, it shapes everything from product development to brand delivery – the entire brand ecosystem. * Purpose gives meaning. Brands that get this have asked the famous ‘why’ question – why do we...