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Greater New York City Area, NJ United States

Advertising / Marketing / PR

I work with global brands, start-ups and innovative non-profits to communicate with key audiences in ways that drive action and create ongoing engagement. I am a trained journalist, a marketer and know how to capture attention and build loyalty in the digital space. I enjoy telling stories and fostering conversation, whether in the business-to-consumer, business-to-business and/or consumer-to-consumer arenas. Current areas of focus include: • Content strategy and development, crafting messaging to resonate with specific audience segments; • Online community building and engagement; • Development and implementation of social media strategy based on measurable business objectives;