9. Mobile
Service
Design
Presenter
- Interviewer
- Brief overview of the user and work
- Shares the insights from the interpretation
- Walks the models
? Each model should presented,
? Only key points and significant findings
Participants
- Asking questions
- Raising any new issues, DI, Q captured
Note taker
- Updates the affinity notes
with any new observations, DI, Q and insights
10. Mobile
Service
Design
Preparation
Prepare a team room(space)
Identify the interpretation team
During Interpretation
a. Identify the role ( Interviewers, Note taker, Interpretation team)
b. Capture the user profile (Separate document from Affinity notes)
c. Capture affinity notes and work models
d. Capture insights
11. Mobile
Service
Design
Preparation
Prepare a team room(space)
Identify the interpretation team
During Interpretation
c. Capture affinity notes and work models
- Interviewer: walking the group through the interview
- Interpretation Team : Interrupts and asks what is happened
- Note taker : Capture the key idea emerging from this discussion
Do Records
- Interpretation of events, use of artifacts, problems, and opportunities
- Important characteristic of the work
- Breakdowns in the work
- Cultural influence
- Design ideas (Flag with DI)
- Questions for future interviews (Q)
- Insightful customer quotes
Do not records
- Demographics
- Other information represented on work model
12. Mobile
Service
Design
Preparation
Prepare a team room
Identify the interpretation team
During Interpretation
d. Capture Insights
- After capturing the affinity notes(50~100) capture team insights.
- This is not design idea, describe patterns, situations, and needs, key issues, not
solution
- Reflective moment to gather learning into one place
- Capture insights on a separate flipchart, including any points that have already
been captured in the affinity notes.
- This flipchart becomes first results
20. Mobile
Service
Design
Preparation
Decide when to build
Prepare to build the affinity
Build the Affinity
Reorganize the wall
1.Restructure the Blue labels to eliminate
redundancies and write your final Blue labels.
2. Create coherent Pink groupings by grouping
like Blue labels together and write the Pink
Label (3~6 Blue label underneath)
3. Group the Pink labels to create your final
coherent Green labels and write the real Green
labels.
(4~8 Pink labels/5~6 Green Label)
!!Good Pink labels reveal key
issues in the data
Final Affinity
Rolling in new data
21. Mobile
Service
Design
Preparation
Decide when to build
Prepare to build the affinity
Build the Affinity
Place all affinity notes
Add blue label
Reorganize the wall
(Add Pink and Green Label)
Final Affinity
Rolling in new data
1. Print the new notes.
2. Quickly sort the notes by the existing
Green labels
3. Clean up the Green labels. Within each
Green grouping
4. Start new columns for notes that don¡¯t
fit
5. Repeat until all notes are placed.
![[MSD06]MAPPING](https://image.slidesharecdn.com/msd06mapping-130416073404-phpapp01/85/MSD06-MAPPING-38-320.jpg)
![[MSD06]MAPPING](https://image.slidesharecdn.com/msd06mapping-130416073404-phpapp01/85/MSD06-MAPPING-42-320.jpg)
![[MSD06]MAPPING](https://image.slidesharecdn.com/msd06mapping-130416073404-phpapp01/85/MSD06-MAPPING-48-320.jpg)
![[MSD06]MAPPING](https://image.slidesharecdn.com/msd06mapping-130416073404-phpapp01/85/MSD06-MAPPING-49-320.jpg)
![[MSD06]MAPPING](https://image.slidesharecdn.com/msd06mapping-130416073404-phpapp01/85/MSD06-MAPPING-50-320.jpg)
