Enthusiastic Head of Analytics, particularly skilled in supporting clients to understand main objectives and how to get the most interesting insights from the data.
Achieved a 70%-156% lift in main KPIs such as visitors stickiness, revenue per visitor and margin, reduced churn rate and bounces by a 27%-64% thanks to data integration and analysis skills.
Integrated data from different and unstructured data sources (both off and online) thanks to an extensive technical background that proved to be a vital asset while defining and harmonizing big data sets.
Managed and supported EMEA teams from HR management to analytics service commercial structure and technical training for each country....
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